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Alex Peet
Alex Peet

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Feb 8, 2021

Ah yes, the inevitable mistake, I was waiting for you to happen.

Business is an endless array of problems. How you choose to solve them and stop them happening again makes the difference between a good business and a failed business. This mistake cost me around 50 hours of manual work, around $2000 and almost cost me our ability to sell anything…

Mistakes

4 min read

Ah yes, the inevitable mistake, I was waiting for you to happen.
Ah yes, the inevitable mistake, I was waiting for you to happen.

Jan 28, 2021

In the Making: Designed & Made in London?! Is this an ambition worth pursuing?

When you start making products, you have to reflect on what’s important to you and your business. I’m not incentivised by a big payout one day, I’d much rather gather like-minded individuals, those who appreciate the process of product design and manufacturing and create objects that align with what I…

6 min read

In the Making: Designed & Made in London?! Is this an ambition worth pursuing?
In the Making: Designed & Made in London?! Is this an ambition worth pursuing?

Jan 25, 2021

My Five Principles for Great Physical Product Design

When starting a physical product business from scratch, as I’m doing with Parallel right now, it’s given me time to reflect on the types of products I want to design, manufacture and sell. The rules for something to constitute “good design” in my book are clear and unchanging. Physical product…

10 min read

My Five Principles for Great Physical Product Design
My Five Principles for Great Physical Product Design
Alex Peet

Alex Peet

Alex is a product designer and entrepreneur. He is director of Parallel Products that makes well considered, personalised products.

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